Headwear displaying messaging related to a social justice initiative undertaken by the National Football League are available for purchase by consumers. Proceeds from these sales support organizations focused on addressing issues such as education, economic advancement, community-police relations, and criminal justice reform.
These products provide a visible means of supporting the League’s social responsibility efforts. Wearing the merchandise signifies alignment with the aims of the initiative. The items have been available for several seasons, becoming a regular part of the NFL’s apparel offerings and providing ongoing financial support to selected non-profit partners.