EverStart batteries, widely available at Walmart, are manufactured by various Johnson Controls, and Exide Technologies. These companies produce batteries under contract for retail sale under the EverStart brand. The specific manufacturer for a given EverStart battery may vary based on the type of battery (e.g., automotive, marine, lawn and garden) and geographic location. For instance, a particular automotive battery branded as EverStart might be produced by Johnson Controls, while a marine battery with the same brand could be manufactured by Exide Technologies.
The availability of this private label brand at a major retailer offers consumers a competitively priced option for replacement batteries. This arrangement allows the retailer to provide batteries to a wide customer base while leveraging the manufacturing expertise and established infrastructure of established battery producers. Historically, private label agreements have been a common practice in the automotive parts industry, enabling retailers to offer value-oriented products to their consumers.