The artwork displayed on the packaging of the 2015 edition of the popular American football video game franchise featured a prominent player. This visual element served as the initial point of contact for consumers and represented the featured athlete for that year’s iteration of the game.
The selection of the athlete for this prominent position carried considerable weight, boosting their public profile and associating them with a successful and widely recognized brand. Historically, the individuals chosen often experienced increased media attention and marketing opportunities, though some have also jokingly been associated with a perceived “curse.”
