The musical piece, performed by Carrie Underwood, serves as the introductory music for the National Football League’s (NFL) Sunday Night Football (SNF) broadcasts on NBC. It typically features Underwood performing a reworked version of one of her songs, incorporating football-related imagery and highlights from the NFL season. The songs purpose is to generate excitement and anticipation for the upcoming game.
Its significance lies in its ability to create a strong association between a popular musical artist and a major sporting event. This association benefits both the NFL, through increased viewership and brand recognition, and the artist, by providing exposure to a large audience. The theme has evolved over the years, incorporating increasingly elaborate productions and personalized lyrics reflecting current NFL narratives.